THE SET DEAL
Curated by Alex Shogun.
These are not just outfits — these are complete confidence sets.
Build your own look directly on product pages and Save up to £70 instantly (≈ $110)
No codes. No waiting. Your savings apply automatically at checkout.
HOW THE SET DEAL WORKS
- Shop The Look: On any Product Page, simply select the 2-4 items listed in the full set below.
- Add All To Cart: Put all selected pieces into your shopping cart.
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Instant Save: Save up to £70 (≈ $110) automatically at checkout.
Available on all sets. No code needed. Style made effortless. Confidence built in.

1. THE COASTAL ELITE SET (Preppy Elegance)

Timeless Preppy Style meets effortless sophistication. This look is the definition of "Old Money" relaxed chic. A quarter-zip paired with a crisp white t-shirt and straight or loose-fit jeans projects ultimate confidence and summer elegance.
SHOP THE SET: The Malvern Quarter-zip Sweatershirt, Classic V-neck T-shirt for Men, Loose Straight Jeans
2. THE GENTLEMAN FORMAL SET (Winter Power)

Unmatched classic confidence for the cold season. This look combines a luxurious stand-collar coat with sleek high-waist trousers, crafting a powerful, tailored silhouette. The ultimate look for a modern "Old Money" aesthetic.
SHOP THE SET: Mink Wool Turtleneck Sweater, Wool Trench Coat Alex Shogun, AlexShogun Stretch Tailored-fit Trousers
3. STREET SET (Minimalist Casual)

Sharpness meets comfort. This outfit embodies the "streetwear meets classic" philosophy. A minimalist utility jacket and relaxed wide-leg trousers, elevated by a knit sweater, create a clean, architectural silhouette. Your confident, understated everyday look.
SHOP THE SET: Saville Knit Crewneck Sweater, The Elite Stand-collar Woolen-Jacket, Comfort Flex Wide-leg Pants
4. THE HIGH-END NIGHT SET (Bold & Luxe)

The epitome of power and style. This all-black ensemble features a faux leather bomber for rugged edge and a premium mock-neck sweater for luxurious texture. This is the trending look for "Starboy" and Smart Casual outfits. The perfect set to declare: "CONFIDENCE IS WHAT YOU WEAR."
SHOP THE SET: Modern Minimalist Mock-neck Sweater, Maverick Stand Collar Leather Jacket, Pierre Tailored-twills Pants